Beth decided to run for School Board in her district but wanted a logo and identity that looked different from the traditional school board red, white and blue signage. She said she loved pink and blue and wanted to show her youth and flair. I added a pink apple would grab attention and still signal the school board theme.

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The design was used on banners, posters, yard signs, online advertisements and a small highway billboard. The campaign worked. Beth Prykryl won the school board election.