The Art of the Logo

When you have a logo, you're finally open for business.

Here's the final logo for Tracie Kenyon's bookkeeping company.

But in order to create a logo you sometimes get your head out of business and bring back another version of yourself -- back to those carefree days of simple childhood creativity.

This logo started with a pencil and paper. Then Illustrator became a sandbox to play with shapes. It was so much fun to just play with creating marks that looked like the letter K.

But you must still apply those design and typography skills you've mastered in adulthood.

Here's a little of the design process.

Below were the final two Tracie liked best.